Lumen Skin
(TikTok growth)
A case study from the Studio Onyx archive.
2025
Client
Lumen Skin
Category
TikTok growth
Year
2025
Scope
TikTok · Creators · Ads
The challenge
A loved local brand with a quiet feed: beautiful products, but posts that didn’t match the experience of walking through the door.
The goals
Grow a real community, turn followers into customers and build a library of content the team could keep using.
What we did
A 90-day strategy, two content shoots, a reels series and a simple posting rhythm the team could keep up with after launch.
The results
(90 days)
0 → 41K
TikTok followers
4.8%
Average engagement
+38%
Website sales
(Next project)