Carousels are the most saved format on Instagram. Here are five ideas any small brand can make this week.
The how-to
Show a simple process in five steps: a recipe, a routine, a styling tip.
The before and after
Customers love a transformation. Keep the photos honest and the captions short.
The myth buster
Pick one thing people get wrong about your industry and set the record straight.
The checklist
A list people can come back to is a list people save.
The behind the scenes
Show the work nobody sees. It builds trust faster than any ad.