Posting every day is not the goal. Posting with a plan is. Here’s the rhythm we recommend to most of our clients.
Start with what you can keep up
Three good posts a week beat seven rushed ones. Pick a rhythm you can hold for 90 days before adding more.
Mix your formats
Plan one reel, one carousel and one simple photo post each week. Each format reaches people in a different way.
Stories every day
Stories don’t need to be polished. A quick look behind the counter keeps you top of mind between posts.
Review every month
Look at saves and shares, not just likes. They tell you what people actually want more of.